Why you are being tracked

When you’re not the customer, you’re the product.

When a product is free, it’s highly likely that you are the product — or your data, to be more precise.

Whilst it might not be a good idea to give out free lemonade in exchange for your customer’s data…

A comic visually portraying that idea

…because most people’s data is worth less than a dollar, this isn’t a big problem for companies like Google or Facebook as they quite a few users and a variety of customers whom to sell your data to — directly or indirectly.

If you are curious how much your data is roughly worth, you can use this calculator made by the Financial Times.

What your data is used for